Announced in this morning’s Keynote (or perhaps Techcrunch jumped the gun) Adobe will no longer be selling Creative Suite – software you can buy – and going subscription only with Creative Cloud.
I worked out at NAB that it was likely that “CS Next” wasn’t going to be CS at all, but subscription only. To me this make great sense for Adobe: with the success of Creative Cloud already assured it was inevitable. But it’s good news for users as well.
Under the Creative Cloud (which we are paying subscribers to) we get all the Adobe apps – the old Master Collection – for very little per month. It will also likely mean that updates do not have to wait for a company-wide roll out. Updates to any app can be rolled out when they’re ready.
There will be some that prefer to “own” their software, the truth is that you never have. Software is licensed not sold.
The small downside to the flexibility and value of Creative Cloud is that you have to connect to the Internet once a month. Frankly I don’t know how you could be in business or production without a connection to the Internet once a month. (We did run into an odd situation driving to NAB where Greg wanted to prepare with Audition for the BuZZ but had to authorize it on his laptop: challenging driving across the desert but a really unusual situation.)
All in all, a good move Adobe. (And yes, the new CC offering is very amazing.)