NBC Concedes Quality, Goes for Live Events
The Wall Street Journal reports that NBC are going to focus on “live” and “event focused” broadcasts, which is reasonable since that’s pretty much all they have left!
Increasingly we’ve seen quality programming moving to Cable, or even direct delivery through Amazon, Netflix and Google. The Networks’ best bet at long term relevance is to focus on their unique opportunity to deliver big real time events, such as sports and shows that have audience “participation” where live is required.
NBC Entertainment Chairman Bob Greenblatt:
…outlined NBC’s plans to fight the dual threats of DVRs—which let users watch shows long after they air and skip ads—and the ever-expanding panoply of original pay-TV content that is luring viewers. He ran down next season’s shows, which will emphasize live events, edgy content and a return to the network’s roots in family comedies.
In September, NBC will air a two-week live quiz show event “The Million Second Quiz,” which will run around the clock and be featured nightly in prime time for 12 consecutive days.
“We need to be in the event business,” Mr. Greenblatt said. “Live is really important these days when you are trying to fight the DVR.”
Good luck with the fight against giving the audience the programming they want, when they want it!
Tip: If you need to get around the WSJ’s paywall, copy the headline, go to news.google.com and search for the headline. The link from there to the WSJ bypasses the paywall.