Adobe’s Creative Cloud subscription service is highly successful, with the latest report showing they’ve added another 400,000 subscribers in the last quarter to take the total to 1.8 million.
I wonder how many are active Premiere Pro CC users? Obviously a lot more than a year ago.
The new 1.8 million figure is close to the 2 million Production Suite customers that were claimed (in response to Apple’s “2 million FCP classic seats”).
Now Creative Cloud is great value – all Adobe’s apps for just $50 a month – but video-centric folk like me know that the majority of Adobe’s business is in document handling and desktop publishing, rather than the Premiere Pro/After Effects video-centric apps, so it’s unlikely that there are 1.8 million active Premiere Pro CC users. I’d be surprised if 30% of subscribers are active Premiere Pro users, but truthfully I don’t have a data point for that.
I’d say that Creative Cloud has been a success for Adobe despite some people’s initial concerns with the subscription model. You can’t beat that regular $60 million + a month (with some allowance for single app subscribers, discounts, and others not paying full price).