Category Archives: Adobe

Maybe 10 Years is Enough for Final Cut Pro X

On the night of the Supermeet 2011 Final Cut Pro X preview I was told that this was the “foundation for the next 10 years.” Well, as of last week, seven of the ten have elapsed. I do not, for one minute, think that Apple intended to convey a ten year limit to Final Cut Pro X’s ongoing development, but maybe it’s smart to plan obsolescence. To limit the time an app continues to be developed before its suitability for the task is re-evaluated.

Continue reading Maybe 10 Years is Enough for Final Cut Pro X

Evolving Thinking on FCP X Collaboration

As we don’t have children our post dinner discussions range across all sorts of topics: from design details for a current project, to discussions about industry issues, such as collaboration. My thinking is evolving somewhat, because of the discussion with Greg, which built on a conversation he had with filmmaker Bradley Olsen.

One conclusion is that, if/when Apple add collaboration to Final Cut Pro X, there will be serious hate! Again!

Continue reading Evolving Thinking on FCP X Collaboration

Adobe sets new revenue, subscriber records

Adobe revealed record quarterly earnings on March 17th, with $1.38 billion in quarterly revenue ($5.5B annualized) and 4.252 million Creative Cloud subscribers (us included).

Of course, Adobe is strongest in document handling and photography but every subscriber has access to the entire Creative Cloud suite. I believe the integration between the video and audio apps is one of Adobe’s strengths in the creative TV, film and video space.

If I had to place an educated guess, I’d say there are more active Premiere Pro CC users than Media Composer active users, but not as many as Final Cut Pro X.

Adobe’s NAB Preview is pretty Awesome

While my personal NLE preference is for FCP X, I cannot live without my (paid) Creative Cloud subscription. Very early in my career I pretty much made a living off Adobe After Effects (v2 through 4) and Media 100 as the de-facto “motion graphics” house in my home town. I’m a constant user of Photoshop, Illustrator, Dreamweaver, and now Muse.

Adobe have done an excellent job of creating a great set of creative tools, and they’re ramping up this NAB with some cool technology. I’m only going to touch on the things that excited me in the preview briefing, but there will be a lot more previewed at NAB and probably more in the release than they discuss.

Continue reading Adobe’s NAB Preview is pretty Awesome

Adobe’s Hollywood Debut Party!

Today, Adobe held a “family and friends” screening of Gone Girl on the Fox lot. It felt very much like Adobe’s formal Debutante appearance in Hollywood – the world of Studio films. For those who do not know, David Fincher’s Gone Girl was the first studio film edited on Adobe Premiere. It must be a proud day for the entire Adobe Premiere Pro team, but I couldn’t help but reflect on what a great day it must be for Adobe’s Mike Kanfer, who has worked tirelessly promoting Premiere Pro within the Hollywood Filmmaking community to see this day happen.

It’s a damned good film, you should go see it, although I was a bit squeamish in one part.

Anyway, Greg and I – aka Intelligent Assistance – were very proud to have been a small part of Adobe’s success story, by providing the crucial Change List tool for Adobe Premiere Pro. We’ve still to commercialize it into an Adobe Panel, but it’s coming.

We were also very pleased with a “Special Thanks” credit on the movie itself. It’s right at the end but we’re in good company.