A long, long time ago (at least 10-12 years back) I started to hypothesize that we were heading for a generation for whom “video production” was just another form of literacy. Eventually the majority of people will have some degree of production skills as a part of their work.
It’s not as wacky idea as it seems. Â Go back a couple of Â years and you’ll find only a very small elite had the tools and skills to read and write (the classic definition of literacy). PreÂ GutenbergÂ it was a very elite skill and definitely not something you’d want the unwashed masses doing. The ability to read and write was a defining skill that separated the “educated leadership” from the masses of followers. The Catholic Church continued the elitist practice of a Latin Mass, in part to continue a “mystique” about the ceremony because only the priesthood understood Latin.
Literacy, or the lack of it, is a way of controlling a population. Then we had the Industrial Era and (relatively) cheap printing and slowly more and more people acquired the ability to read and write. It was no longer “special” and no longer a guarantee of income or career that it once was. Â Being able to read or write no longer defined the position.
Now that about 90% of the Western population reads and writes acceptably, we see how important it is to all types of jobs. There are very few jobs where you could fulfill the function of the job without knowing how to read and write.
For some people, their ability to write is their primary skill. Novelists, playwrights, screenplay writers, etc all primarily use their writing skills to make a living. But nearly every business person writes reports or writes PowerPoint presentations. People fill out forms for a living, or correct filled out forms and enter them into an electronic storage system. People (used to) write classified ads before Craigslist Â came along.Â
If you think about it, there are very few places where you could survive without knowing how to read and write: to be literate.
As I predicted, I think we’ve seen video production and post production skills move from being niche knowledge areas, accessed only by the High Priests (and occasional Priestess) of the Television and Film businesses. The technology was hard to work with, bulky, needed a lot of power and a lot of light. There were genius engineers who kept cameras aligned within themselves and with other cameras.
Today’s young production crews don’t have the joy of recalling the pain of aligning the three tubes in a camera to each other; or the “fun” of 4-Field (NTSC) or 8-Field (PAL) frame sequence in editing. Personally I’m glad those days have gone, along with linear editing and all that went with it.
Now, like the advent of cheap tools in reading and writing like the ball-point pen, electric typewriters and eventually laser printers, means that anyone who has a reason to write, can do so.
That’s where we are, or are heading, for the very broad field of ‘video production and post production’. Â It’s not the job any more, it’s just a set of tools almost everyone uses in their life somewhere.
But like classic literacy, only very few will make it their primary means of earning an income. Instead, those skills will be common to most people. Some will use the same basic skills to add some video to a news website along with the article, some will use it to record and present events, some will use it only personally, some will have to use it as part of their work and some will make it the primary means of income generation.
Instead of the latter being the only way to exercise these skills there are now many, many more ways to exercise them. As I say in my seminars on the subject, because of the advent of low cost, high quality production tools, anyone who has an idea and the driveÂ can produce their project.
I don’t think “high end” production is going to go away, any more than widespread literacy forced the novelist out of business. 150 years later there are still highly successful novelists, just not a whole lot. There are a whole lot more (thousands of times more) who use their literacy skills as part of the way they make their living.
And that’s where we’re heading: to a world where there’s nothing special about video production skills, per sÃ©, just different ways of leveraging those skills into an income stream in association with other skills.