I was honored to be invited – as one of many – to provide my thoughts on 2017: what technologies were important, what major changes happened.
Over recent years, I’ve read a lot on Apple* but only during the flight back did I start reading anything on Google:Â In the Plex by Steven Levy. While I’m not yet finished it struck me the fundamental difference between Google and Apple is “who’s in control”.
With Google, engineers rule. Data rules. Everyone else is in the service of the engineers.
At Apple, designers rule. (Design in the full sense of how something operates and feels, not just how it looks).
And right there is the difference between the two companies. All else leads from that fundamental focus.
*Becoming Steve Jobs Brent Schlender & Rick Tetzeli
Design Crazy  Max Chafkin
Insanely Simple  Ken Segall
Inside Apple Adam Lashinsky
Steve Jobs Walter Isaacson
It’s hard to imaging what the world will be like in 30 years, but now is the time to prepare for it.
With the technologies used to produce both converging, what differentiates film and television production?
It strikes me that democratization of “the kitchen” parallels the democratization of production.
I’ve found Final Cut Pro X much faster than Soundtrack Pro for audio editing of episodes of The Terence and Philip Show.
The inevitable trend for all technology is to make it “smarter” and easier to use by a much larger group of people.
As a highly logical individual I’ve perhaps been a little out of touch with the FCP X sentiment.