Newspapers: 55% PR and 90% copied? http://bit.ly/9yOxUA And we want to preserve this why?
Yesterday’s post mentioned Australian research that suggested 55% of newspaper content was “Press Releases”. Well now the Neiman Journalism Lab looked into the reporting of major stories and found only around 11% of newspaper stories had any original reporting on the subject.
One set of research considered total content – news vs PR – this second piece of research compares the reporting on the same story to see how much is original.
So I wonder, what do “journalists” for most newspapers actually do each day?