The present and future of post production business and technology

55% of ‘news’ is PR driven

55% of ‘news’ is PR driven according to Australian study. No surprises there.

55% from press releases, 40% from AP or Reuters and very little original reporting in most newspapers. For the longest time the newspaper sold because of the movie listings, classified ads and stock reports. Now you can look up and book movie tickets online, Craigslist killed classifieds and if you’re not getting real time stock reports, you could be. Companies publish their press releases on their site (or should) where they can be found by search engines and I can subscribe to an Associated Press feed directly.

Why exactly would I want a printed paper with “aged” news from yesterday?