The present and future of post production business and technology

Why should Apple buy Adobe?

“Why Apple should buy Adobe”

Simple answer, they shouldn’t!  Also that the writer thinks After Effects could be discarded makes their knowledge of video production pretty suspect, and therefore the rest of the article should be treated with suspicion.

But it’s an interesting thought. Apple could buy Adobe out of cash on hand. Adobe’s market capitalization is about 18.5 billion today. Apple’s has just gone over $200 billion with about $40 billion cash on hand.

I don’t see how it would make sense for Apple though. They’re an experience company, not a software or hardware one.