Can Inidie Films make money on YouTube? http://bit.ly/cvtnHb Mostly not. Much on Demand Media again. (Pay attention to Demand Media!)
A few “indies” have made decent money from YouTube but the general consensus is:
These are happy accidents, but should indie filmmakers be using YouTube as a component of their finance plan?
No, they should not.
And right at the end of the article:
Instead of layering the â€œold schoolâ€ indie on top of a new platform, the smart approach is to follow Demandsâ€™ lead and recognize this is a new medium, with different requirements; itâ€™s actually more a search engine than a content delivery system or distributor.
While there’s a lot I find disturbing about Demand Media’s model – mostly that it’s scraping by with the barest of production values – it is a new business model and one that I think has the best chance of showing us how to reduce the cost of quality production down, so it can survive in a world of niche programming, which is the inevitable direction we’re heading.
Wired’s article on Demand Media from last year: http://www.wired.com/magazine/2009/10/ff_demandmedia/
As someone whoâ€™s always understood the power of the narrative for attracting audiences, I believe Demand Media has discovered a new and largely untapped story telling platform on the web. As part of its Board, I look forward to helping unlock this value and drive innovation online, using the insight and experience I bring from the entertainment industry.