The present and future of post production business and technology

Branded Content: Why you should care.

Branded Content: Why you should care I believe branded content is more the future of advertising than ads. When advertising becomes content, if I’m interested in the content, I’m probably also interested in what the brand is offering.

I only hate (with a passion) irrelevant advertising that interrupts the program I’m watching. Relevant advertising that’s integrated with the program, in a style and format matching the entertainment content, I don’t have anywhere near the problem with “advertsing”.

The problem is, 99% of the advertising I’m exposed to is completely irrelevant for me nearly all the time. And that’s a problem that branded content usually solves.

Much web content has become reliant on brand partnerships and sponsorship deals — making it one of the easiest ways to survive in the web series world.