The present and future of post production business and technology

The sky is always falling with new technology

Cracked nails it! With every technology innovation we’re all doomed. Again. and Again. Will they never learn!

The various industry spokespeople and representative never look for the opportunity, only the threat. Look how the industry’s first responses were so very, very wrong.

  1. VCR’s Will Kill Television!
  2. Phonographs and Player Pianos Will Kill Music!
  3. Pirated BASIC Will Kill Software Development!
  4. The Cassette Will Kill Music! Again!
  5. The Printing Press Will Kill Literature!

I am reminded that Jack Valenti who famously told a congressional panel in 1982:

“I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.”

And then the Video Cassette (and later the DVD) saved the film industry and now generates the majority of the profits.

NEVER believe an industry insider’s take on new technology. They will always be wrong. Remember that MPAA and RIAA! Your own history proves you’re probably wrong about every thing you’re arguing now.