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People watching more long form video on smartphones than expected

People watching more long form on smartphones than expected.

The stations would transmit to phones over the airwaves, much like Flo TV, a unit of Qualcomm, which has invested about $1 billion in mobile video distribution. The service sends channels like ESPN, Fox News and MTV to phones.

“Putting the concepts of mobility and watching video together is a natural, and we’re seeing it really grow right now,” said Flo TV’s president, Bill Stone.

Mr. Stone says the average Flo user watches 30 minutes of video a day. So far, though, few people are ponying up $10 a month or more for the service.

But that is not stopping other media companies from trying to charge for walled gardens of content. Beginning later this year, Bitbop, a product of the News Corporation’s Fox Mobile Group, will stream TV episodes to smartphones for $9.99 a month.