People watching more long form video on smartphones than expected

People watching more long form on smartphones than expected. http://nyti.ms/coFcGD

The stations would transmit to phones over the airwaves, much like Flo TV, a unit of Qualcomm, which has invested about $1 billion in mobile video distribution. The service sends channels like ESPN, Fox News and MTV to phones.

“Putting the concepts of mobility and watching video together is a natural, and we’re seeing it really grow right now,” said Flo TV’s president, Bill Stone.

Mr. Stone says the average Flo user watches 30 minutes of video a day. So far, though, few people are ponying up $10 a month or more for the service.

But that is not stopping other media companies from trying to charge for walled gardens of content. Beginning later this year, Bitbop, a product of the News Corporation’s Fox Mobile Group, will stream TV episodes to smartphones for $9.99 a month.

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