When Ads become content… http://bit.ly/bfJD86 …we don’t hate them as much! If they’re entertaining and relevant, they’re content.
I enjoyed listening to Carol Bartz, the CEO of Yahoo!, who was in London last week to address the European press and analysts. Sheâ€™s smart, focused and entertaining â€“ a rarer combination than it should be. But one thing in particular struck me. When she was asked about the future of online advertising, she commented that in the future, â€œads should be as interesting as the content.â€