The present and future of post production business and technology

When Ads become content…

When Ads become content… …we don’t hate them as much! If they’re entertaining and relevant, they’re content.

I enjoyed listening to Carol Bartz, the CEO of Yahoo!, who was in London last week to address the European press and analysts. She’s smart, focused and entertaining – a rarer combination than it should be. But one thing in particular struck me. When she was asked about the future of online advertising, she commented that in the future, “ads should be as interesting as the content.”