The present and future of post production business and technology | Philip Hodgetts

Archive for June 30th, 2010

Jun/10

30

The sugar cane machine

The sugar cane machine http://bit.ly/diSQKv

A short analogy that explains, simply, the evolution of differential marketing from monopoly to competition to open competition to product differentiation. Only the latter truly survives in an open marketplace.

It’s a great lesson for anyone in business (or freelance) or trying to promote an independent video/film project. You can’t compete on price alone:

And then! And then one cane processor starts creating a series of collectible containers, starts interacting with his customers and providing them with custom blends, starts offering long-term contracts and benefits to his biggest customers, and yes, even begins to pay his growers more if they’re willing to bring him particularly sweet and organic materials, on time. In short, he becomes a master of the art of processing and marketing cane. He earns permission, he treats different customers differently and he refuses to act like a faceless factory…

Who are you?

Seth Godin is always worth reading and this is short, to the point and valuable. It’s how we evolve when media can be distributed free, whether we authorize it or not.

YouTube: HTML5 Video Is No Match for Flash (Yet) http://bit.ly/d48tWW

Although YouTube has been encoding to H.264 since early 2007, most distribution is via their Flash player, although they do have an HTML5 player as well. The advantages of Flash for YouTube at the moment are:

  • Live Streaming (although almost nothing on YouTube is live streaming in that sense – it’s all progressive download). What Google means is control over buffering and dynamic quality of the files it serves up.
  • Content protection for the “Premium Content” demanded by the content owners, despite all kinds of DRM being pointless (don’t work) and annoy the legitimate user.
  • Encapsulation and Embedding. Flash is definitely easier for that and has better security.
  • Fullscreen Video. Tick. HTML5 players (mostly MP4 players) do not do Fullscreen video. Not that I use it often, but it’s an important feature to have.
  • Access to Camera and Microphone for interactive experiences, something not yet possible in HTML5

On the other hand, Hulu Plus kicks Hulu’s dependence on Flash for it’s iPad/iPhone application. (In fairness, you can do pretty much all of the above when you move from plug-in or native browser support to a custom application.)

If The Public Library Was Invented Today, Would The Gov’t Call It Organized Crime And Shut It Down? http://bit.ly/beIS8N

The story is about a website in Bulgaria has people upload book scans and they’re OCR’d to text. That’s probably a copyright violation, except the site is “open to the public” and in Bulgarian law apparently that makes it a library. Although the law isn’t clear on the matter.

But as Mike Masnick writes:

Either way, all of this makes you wonder: if traditional public libraries were just being founded today, how much effort do you think publishers would go through to shut them down by claiming they were illegal and violations of copyright law?

Every innovative business model bought to the incumbents is made so ridiculous that I can believe they’d go after public libraries if they were started now.

 

Jun/10

30

The Successor to HDMI:

The Successor to HDMI: All Your Video Through CAT6 http://bit.ly/9OWPLD

It’s all based on a new A/V cable standard dubbed HDBaseT announced yesterday by Samsung and LG.

Not only is it based on standard CAT5e/6 networking cables, which is going to make networking your home theater much cheaper than HDMI, the new standard also supports cable lengths of up to 328 feet. In other words: There’s really no more excuses for not connecting your PC to your TV, even if the two devices are located in different rooms of your house.

The excuse could well be the difficulty of running Cat 6 Ethernet cable throughout the house, so if you’re building new, put it in everywhere!

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