The present and future of post production business and technology

Pre-buy a frame of a movie to fund it?

Pre-buy a frame of a movie to fund it?

The makers of The Tunnel, a horror movie set in the tunnels bored beneath Sydney (Australia) are looking at a rather unique way to fund the movie:

The funding for the film is being handled by the ‘135K project’ – a reference to the 135,000 frames that will be present in the finished 90 minute movie. A freshly launched website invites people to invest directly by buying a single frame of the movie for $1, 25 frames (1 second) for $25 or a minute for $1,500.

Now that’s not a huge budget – around $168,000 – but for an independent feature it can be enough.

This approach was decided on with the (accurate) realization that there’s no way of fighting unauthorized distribution so you might as well move forward understanding that.

No media these days is excluded from becoming available on the Internet, and Enzo’s previous production was no different.

“It just takes a quick Google search to see the endless torrents for that [Food Matters], too. The production company was nowhere near big enough to even try and fight it, so it was accepted that it would happen. So this time around I figured we should try and embrace that huge potential audience and make it a part of our strategy,” he told us.