YouTube Expands Catch-Up, Primetime TV Content Library With WWE Deal http://tcrn.ch/bMHjN4
I’m not sure that I’m the demographic for “current episodes of a suite of World Wrestling Entertainment-related programming” but it’s an important step in YouTube’s evolution to have premium quality entertainment.
Since it began serving full-length episodes last year, YouTube has primarily offered content that was old (in some cases,Â really old), and it hasnâ€™t been a place people would look to catch an episode of a show they missed the week before. In contrast, recent content has been Huluâ€™s bread-and-butter, as users log on to catch the episodes theyâ€™ve missed. YouTube obviously has a long way to go, but expect to hear about more deals in the near future â€” I doubt they would have called out the fact that theyâ€™re growing their library of catch-up content if it wasnâ€™t the start of a new trend.