YouTube Expands Catch-Up, Primetime TV Content Library With WWE Deal http://tcrn.ch/bMHjN4
I’m not sure that I’m the demographic for “current episodes of a suite of World Wrestling Entertainment-related programming” but it’s an important step in YouTube’s evolution to have premium quality entertainment.
Since it began serving full-length episodes last year, YouTube has primarily offered content that was old (in some cases, really old), and it hasn’t been a place people would look to catch an episode of a show they missed the week before. In contrast, recent content has been Hulu’s bread-and-butter, as users log on to catch the episodes they’ve missed. YouTube obviously has a long way to go, but expect to hear about more deals in the near future — I doubt they would have called out the fact that they’re growing their library of catch-up content if it wasn’t the start of a new trend.