The present and future of post production business and technology | Philip Hodgetts

Archive for July 9th, 2010

Jul/10

9

4K video comes to YouTube

4K video comes to YouTube http://bit.ly/bJsre3

From the Google blog:

Today at the VidCon 2010 conference, we announced support for videos shot in 4K (a reference resolution of 4096 x 3072), meaning that now we support original video resolution from 360p all the way up to 4096p. To give some perspective on the size of 4K, the ideal screen size for a 4K video is 25 feet; IMAX movies are projected through two 2k resolution projectors.

Now there’s somewhere to distribute all those RED-shot movies 🙂

Needless to say, watching 4K from YouTube is going to require a darned fast Internet connection.

Oh, and here’s the backstory from the guy who made the showcase 4K movie for YouTube’s launch today.

YouTube Tries To Boost Production Budgets With $5 Million Grant Program http://bit.ly/9Q2nVF

As they say:

The goal of YouTube Partner Grants is to act as a catalyst by infusing additional funds into the production budgets of a small group of YouTube partners who are at the forefront of innovation. Funds from YouTube Partner Grants will serve as an advance against the partner’s future YouTube revenue share. This additional funding can allow partners to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent. Anything that will help them evolve their art, business, and ultimately the entire creator community. We look at this as an investment that will bring an even richer body of content for our users and advertisers and raise the creative bar for online video.

So it’s more of an advance on advertising revenue than a grant, but still, it should help that “select group” to improve their product.

July 2010
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