During a recent thread here where I “infamously” suggested Apple should drop Log and Capture for the next version of FCP, one of the topics that came up was the use of metadata. Most commenters (all?) appeared – to my interpretation – to feel that reel name and TC were the “essence” of metadata.
And yet, if we look at the most recent work of the Chief Video Architect (apparently for both pro and consumer applications) Randy Ubilos we see that Location metadata is a requirement for the application. According to Apple’s FAQ for iMovie for IPhone if you don’t allow iMovie for iPhone to access your location metadata:
Because photos and videos recorded on iPhone 4 include location information, you must tap OK to enable iMovie to access photos and videos in the Media Library.
If you do not allow iMovie to use your location data, then the app is unable to access photos and videos in the Media Browser.
You can still record media directly from the camera to the timeline but, without the Location metadata, you’re pretty much locked out of iMovie for iPhone for all practical purposes.
There is no location metadata from tape capture! There’s not much from non-tape media right now, although some high end Panasonic cameras have an optional GPS board. However P2 media (both DVCPRO HD and AVC-I) as well as AVCCAM all have metadata slots for latitude and longitude.
Now, I’m NOT saying that Apple should force people to use metadata – particularly if it’s non existent – and this type of restriction in a Pro app would be unconscionable. I merely point out that this shows the type of thinking within Apple. In iMovie for iPhone they can create a better user (consumer) experience because they use Location metadata for automatic lower third locations in the themes.
Where I think it’s a little relevant is in counterpoint to some of my commentors: building an app that’s reliant on metadata is a different app than one relying on simple reel name and TC numbers.