Maybe 10 Years is Enough for Final Cut Pro X
Our industry is evolving ever faster. Why shouldn’t our tools? Maybe apps should have a best before date.
2017 – 2018 Introspection
What technologies took my interest in 2017, and what will happen to them in 2018.
Evolving Thinking on FCP X Collaboration
With everyone else apparently racing to add collaboration to their NLE, should Apple?
The Real Reason People Hated Apple Over FCP X
The release of FCP X left many feeling “betrayed” by Apple. Now I know why.
Multicamera Broadcasting: Then and Now
Multi camera live broadcasting has evolved beautifully thanks to tools like iOgrapher and SwitcherStudio.
A new, and dangerous, drinking game!
Watching the WWDC Keynote there was one phrase that kept coming up regularly
Machine Learning in practical terms
I noticed the other night that Siri was giving more appropriate answers.
Apple going into original programming? Who’d have thought?
Original programming was inevitable and predicted in my post of 2009!
Apple’s Production Future
Robert Cingely thinks Apple should buy up all the writers, while Apple has its own ideas according to MacRumors.
Google and Apple: Where’s the driving force?
Over recent years, I’ve read a lot on Apple* but only during the flight back did I start reading anything on Google:Â In the Plex by Steven Levy. While I’m not yet finished it struck me the fundamental difference between Google and Apple is “who’s in control”.
With Google, engineers rule. Data rules. Everyone else is in the service of the engineers.
At Apple, designers rule. (Design in the full sense of how something operates and feels, not just how it looks).
And right there is the difference between the two companies. All else leads from that fundamental focus.
*Becoming Steve Jobs Brent Schlender & Rick Tetzeli
Design Crazy  Max Chafkin
Insanely Simple  Ken Segall
Inside Apple Adam Lashinsky
Steve Jobs Walter Isaacson