Maybe 10 Years is Enough for Final Cut Pro X
Our industry is evolving ever faster. Why shouldn’t our tools? Maybe apps should have a best before date.
Our industry is evolving ever faster. Why shouldn’t our tools? Maybe apps should have a best before date.
What technologies took my interest in 2017, and what will happen to them in 2018.
With everyone else apparently racing to add collaboration to their NLE, should Apple?
The release of FCP X left many feeling “betrayed” by Apple. Now I know why.
Multi camera live broadcasting has evolved beautifully thanks to tools like iOgrapher and SwitcherStudio.
Watching the WWDC Keynote there was one phrase that kept coming up regularly
I noticed the other night that Siri was giving more appropriate answers.
Original programming was inevitable and predicted in my post of 2009!
Robert Cingely thinks Apple should buy up all the writers, while Apple has its own ideas according to MacRumors.
Over recent years, I’ve read a lot on Apple* but only during the flight back did I start reading anything on Google:Â In the Plex by Steven Levy. While I’m not yet finished it struck me the fundamental difference between Google and Apple is “who’s in control”.
With Google, engineers rule. Data rules. Everyone else is in the service of the engineers.
At Apple, designers rule. (Design in the full sense of how something operates and feels, not just how it looks).
And right there is the difference between the two companies. All else leads from that fundamental focus.
*Becoming Steve Jobs Brent Schlender & Rick Tetzeli
Design Crazy  Max Chafkin
Insanely Simple  Ken Segall
Inside Apple Adam Lashinsky
Steve Jobs Walter Isaacson