The present and future of post production business and technology | Philip Hodgetts

Archive for August 20th, 2010

Episode 5 of The Terence and Philip Show

Terry and I talk about “What to do if you’re starting out now” in production or post, and why Advertising is a “bad deal for everyone” and what the alternatives are. The growth of Internet broadband and what’s happening in Australia coming full circle back to what to do if you’re starting out now. Around 20 minutes this week.



Flash Video On Android Is Terrible.

Flash Video On Android Is Terrible or

I know, I’m a Flash hater and always posting just how bad it is. And you’re right, I’m no fan of Flash on OS X – it’s been a dog for years and even with hardware H.264 acceleration it’s only marginally better. I also don’t like Flash because it is still controlled by one company and not an open standard.

That said, there’s a lot of value still in Flash, but seriously Adobe, you’ve been promising Flash on a smartphone for a long time now and complaining that Apple won’t let it on their iPhone, except you haven’t actually delivered something worth putting on an iPhone yet.

Above I’ve quoted two different reports of the current state of Flash on Android. It will get better before final release, but from the reports that needs to be a quantum leap.



Meet The YouTube Stars Making $100K per year.

Meet The YouTube Stars Making $100,000 Plus Per Year

It’s hard to make a decent living off YouTube but there are those who do it successfully and this list of 10 individuals making over $100,000 a year explains how they achieved it.

Here’s how they got their estimates:

  • Revenue only comes from banner ads served near content (we ignored pre-roll or overlay since we can’t easily isolate by publisher).
  • Since YouTube banner ads have a two-second load delay, we estimate 2.59% of viewers click away before an ad loads based on separate research.
  • Ads were served near all videos that loaded (since there are partners, this is generally true).
  • CPM for the banner ads was $1.50 (Google auctions a lot of this inventory off; we rounded this 2009 estimate down to be conversative).
  • YouTube is splitting ad revenue with partners 50-50.



The Tragic Death of Practically Everything!

The Tragic Death of Practically Everything

Inspired by Chris Anderson’s latest edition of Wired Magazine that declared “The Web is Dead” (by manipulating statistics and graphs to support an incorrect argument) Technologizer takes a walk through the “deaths” of so many things we still use every day: Internet Explore, the Mac, Linux and more are all dead.

Simplistic, inaccurate “journalism” is why newspapers and media should be dead and gone.

August 2010
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