The present and future of post production business and technology

Red Princess Blues distributes via iTunes App

Red Princess Blues distibutes movie via iTunes App

A long time ago I started a post titled “The future of distribution is an out-of-browser experience” thinking something like apps. This was before iTunes apps were even available. More recently I postulated on how a production could use an App as its central home in a post facetiously titled How do you get Disney to fund your next production that used a combination of iAds for funding and app for video (both pre- and production content) with in-App commerce.

Well, Red Prince Blues have done the distribution side already – see the iTunes App link above. But making an app is challenging for creative filmmakers or TV producers, so maybe we need an Xcode project template like Chris Mayer has provided for publishing a book as an iDevices App.