The present and future of post production business and technology | Philip Hodgetts

Archive for September 14th, 2010

Artists Make More Money in File-Sharing Age Than Before It http://bit.ly/a2ccxk

An extensive study into the effect of digitalization on the music industry in Norway has shed an interesting light on the position of artists today, compared to 1999. While the music industry often talks about artists being on the brink of bankruptcy due to illicit file-sharing, the study found that the number of artists as well as their average income has seen a major increase in the last decade.

Sep/10

14

Think Tank: Flip-thinking

Think Tank: Flip-thinking – the new buzz word sweeping the US http://bit.ly/9Uzxks

Most of the article is devoted to flipping the “input” vs “homework” parts of schoolwork on their head, but toward the end of the article the author attempts to theorize about what might happen if the principle is applied to movie distribution:

Or imagine flipping the sequence in the movie business. For blockbusters, the typical strategy is to open huge the first week, maintain the momentum for a while, and then come out on DVD when interest wanes. Alas, most films aren’t blockbusters. So for those sorts of movies, studios instead could first issue a low-price DVD or streaming video to build an audience. If the film proved popular, the studio could then release it to theatres – where early adopters and people who have heard the buzz could watch the film as a communal experience.

September 2010
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