Are we getting our money’s worth? http://bit.ly/b7E64c
Not really specific to production but an interesting take on how people perceive value. I know I’ve been guilty of similar illogical perceptions. I would drive out of my way, make a second stop and add 10 minutes to the task to avoid a $1.60 ATM fee at the destination. Even if my time was only $20 an hour, that’s $3.33 of time to save $1.60. Since my hourly rate is way up from that, the perceived value of saving the $1.60 terminal fee was ridiculous.
This is also why, I believe, people “hiccup” when they’re asked to pay for TV. Of course the ridiculous amounts being charged are also at play.
But rarely do we consider the â€œwhy.â€ Why do I need this? Why do I think this is so important to have? Why am I buying this thing, right now? Why not later? Why buy it at all? Why do I think this thing will improve or enhance my life? Why do I want friends to see that I have this? Why am I always thinking about this?
The why is an easy question to ask but sometimes a difficult question to get an answer to.Â But the more you can honestly dig into your â€œwhy,â€ the closer youâ€™ll get to your real motivations. And at the heart of our filters are our motivationsâ€”the things that inspire us to act and do and ultimately to buy.