Someone Forgot To Tell Reality That The Entertainment Industry Was Dying http://t.co/htUEeWBA

According to the Department of Labor statistics, employment in the entertainment industry has increased: (more…)

Someday, Writing Code Could Be As Common As Farming Or Factory Work http://t.co/iysOdDMI

Now, I’d want to take issue with the assumption that factory work or farming is that common as a career/employment these days – certainly not farming – but I think the point was rather that “Someday, writing code could require as few skills as farming or factory work”. (more…)

Top Photographer On Why He Doesn’t Care If His Stuff Is Pirated

From the article:

All of my stuff is pirated. Everything from my HDR Video Tutorial to eBooks to Apps. Fine. It’s all there on PirateBay and MegaUpload and all that stuff. Here are the reasons why I don’t mind: (more…)

What The Business Of Video Will Look Like In 2012 http://t.co/72GsqhBN

Of course all predictions are subject to change but Steven Rosenbaum takes a shot at it in this Fast Company article. Naturally Fast Company are going to be more focused on the business side, rather than production side, so no “large sensor” type predictions here instead the five predictions are below with my comments. (more…)

Filmmaker: BitTorrent Pirates Help Us Get More Exposure http://t.co/8ck2UbBn

To date I have never found a peer reviewed study (i.e. one that has some validity) that shows any harm from unauthorized distribution via bittorrent or other means. There are, however, many studies and examples that show a positive benefit from the publicity and promotion that happens when a project gets released onto a torrent tracker. (more…)

Connecting With Fans Means More Than Talking About Your Latest Work http://t.co/ScZsyhwM

I’ve long agreed with Techdirt that connecting with fans and giving them a reason to buy something (at a reasonable price) is the model for indie financing of project.

For years, we’ve talked about this concept of Connect with Fans + Reason to Buy (CwF + RtB), and too frequently have assumed that the really difficult part is the RtB side of the equation. But it’s really amazing just how many artists have trouble with CwF as well. And this is a great explanation of why. We often hear from artists who say, “well, I have a Twitter and a Facebook feed, but it doesn’t work.” And then you go and look at the feed, and all it is is them announcing, “I just released this work,” or “I’m performing at such-and-such on December 10th,” or whatever. It’s not just that there’s little interaction, but that there’s little that’s interesting.

It wasn’t until I found a way to use Twitter to share news items I found interesting (which, btw, get reproduced back here, where I write more) that I even got on Twitter.

Will ‘Arrested Development’ Be A Cost Center Or Profit Unit For Netflix? http://t.co/U47hnHCz

MediaPost asks a very good question about the likely profitability to Netflix of reviving Arrested Development, but ultimately Netflix, like cable companies before it, may fund a program that isn’t profitable directly, but indirectly contributes to the bottom line of the whole channel.  Mad Men on AMC is unlikely to be directly profitable for AMC but it raises the profile and perception of the network and is worthwhile as a result. (more…)

Let’s Get Serious — Branded Video Is About The Information http://t.co/e8ccL5qs

I think branded video – where a company or brand puts up all the production money in order to present their brand.  This article from VideoInsider.com jumps from an “interesting” statistic, to examine what brands want, or need ,out of their investment in video.

Our research has shown that consumers are not typing brand names into Google to download commercials to their PCs.  They’re searching for information.  Through our research for a large electronics company, we learned that consumers weren’t searching for information about how to choose a camera, but were searching for information on how to use one to take pictures of babies, weddings, kids, etc.  That insight was invaluable in crafting our branded online video strategy for the company, which focused on providing consumers with information on how to take the best pictures — using their brand of cameras, of course — rather than a commercial about which of their cameras consumers can buy.

Good statistics and background in the article.

The Definitive Post On Why SOPA And Protect IP Are Bad, Bad Ideas http://t.co/Gy2NCyL7

That main issue, we’re told over and over again, is “piracy” and specifically “rogue” websites. And, let’s be clear: infringement is a problem. But the question is what kind of problem is it? Much of the evidence suggests that it’s not an enforcement problem and it’s not a legal problem. Decades of evidence from around the globe all show the same thing: making copyright law or enforcement stricter does not work. It does not decrease infringement at all — and, quite frequently, leads to more infringement. That’s because the reason that there’s infringement in the first place is that consumers are being under-served. Historically, infringement has never been about “free,” but about indicating where the business models have not kept up with the technology.

Thus, the real issue is that this is a business model problem. As we’ve seen over and over and over again, those who embrace what the internet enables, have found themselves to be much better off than they were before. They’re able to build up larger fanbases, and to rely on various new platforms and services to make more money.

The real problem is that the studios and record labels still think of it as an analog world, and have never made the adjustment to digital business models where abundance is free!

MPAA Costs Hollywood More Than US BitTorrent Piracy http://t.co/A67CYG6W Kind of silly exercise but it’s an interesting exercise!

Even TorrentFreak aren’t taking themselves seriously with this one, but by extrapolating how much more the MPAA studios would make if all the US BitTorrent traffic moved to NetFlix subscriptions, and comes to the conclusion: (more…)