CAT | Business & Marketing
We’ve seen all the new media giants start creating their own exclusive content: Netflix, Amazon, Microsoft (although that’s being closed down) and of course, Apple. Apple??? That’s right, Apple. Most people don’t realize that Apple is also in the content creation business, but the iTunes Music Festival is really about creating exclusive content for Apple’s ecosystem. Given this is the 8th year of the festival, Apple have been creating original content for their ecosystem longer than anyone else.
In this episode Terence and Philip discuss NAB 2014: Avid’s direction, AJA’s new camera, drones and cars that drive themselves, the new Dolby monitor, NAB excitement levels, and Lumberjack System.
According to interviews quoted in Entrepreneur magazine, former Apple CEO Steve Jobs hated two words “brand” and “marketing,” which is odd considering people consider Apple one of the best marketing companies in the world. However, this quote explaining the Apple approach to marketing resonated. (more…)
Terence and Philip discussion innovation, starting with a recent article questioning Avid’s continued ability to innovate. The discussion covers who might be innovating, what it innovation and a whole lot of other subjects as well.
In this episode Terence and Philip discuss the way the App Store works and the issues that arise for developers; business models and compatibility between versions in Media Composer; in-app purchases; Adobe panels; Flash; Creative Cloud; app interchange formats; reporting; and app ecosystems.
House of Cards spurred a lot of binge viewing. Gary Delfiner is one who binged and thinks there might be an opportunity for additional revenue to producers by preselling a popular series to the most ardent fans first. Give them early access before the “free” (or no additional payment) version some weeks later.
So far the evidence from Tor Books and O’Reilly (publisher of David Pogue’s Missing Manual series) has shown no decrease in sales when their e-Books went DRM free. Conventional wisdom was simply wrong.
An interesting article at the Hollywood Reporter argues that the Television industry needs a Steve Jobs – like visionary and needs it soon. While Television has been adapting (slowly) to the changes in viewer behavior it’s not particularly “customer friendly”.
Over at The Mac Observer, John Martellaro writes what I’ve been wanting to say for a long time: almost everything written about Apple by “analysts” is either completely worthless because they know nothing; or is being written to manipulate the stock price.
Apple is not like other companies, which is why analysts et al get it wrong 90% of the time when they’re writing about Apple.
David Justus writes at GigOm argues that Cost per Hour will be a pivotal metric for both producers and consumers, but I’m slightly dubious (despite wanting it to be true.)