The present and future of post production business and technology

How Many Times Will Content Industries claim the sky is falling…

How Many Times Will Content Industries Claim The Sky Is Falling Before People Stop Believing Them?

I think we’re ready to stop believing them now. From Jack Valenti’s infamous comparison of Betamax/VHS to the Boston Strangler to today’s complaining about unauthorized distribution, the content production industries have fought every technological change. And every time that technological change has opened new markets for them. Instead of VHS/Betamax and DVD being the death of the MPAA studios it’s been the salvation.

It may, in fact, be the case that the sky is falling. But, if you claim that the sky is falling whenever a new technology threatens an existing business model, the rest of the world can be forgiven for not believing you when you claim that this time around it’s going to be different than all of the other times. Now, let’s be clear, each one of these technologies changed the business model of the industry. They caused certain revenue streams to decline. But they also opened up new ones.