Piracy Is Promotion, Says CEO of Porn Multinational http://bit.ly/aAqEFN
Not your usual CEO approach to piracy but one that is consistent with his conclusion:
Milton believes that entertainment companies should look beyond piracy, and explore alternatives business models as the battle against piracy is one that canâ€™t be won.
â€œI think itâ€™s a lost battle,â€ Milton said, adding: â€œI look at my own kids, because thatâ€™s the best way to know where the market is going. It doesnâ€™t matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download.â€
â€œThey are not afraid of someone whoâ€™s tracking their IP-address. They just donâ€™t care, Milton said. â€œItâ€™s a new world and we have to accept it.â€
So instead of following the RIAA and MPAA down useless fan-tagonistic approaches he suggests:
In the video Milton says that his company will focus more on selling the â€˜private lifestyleâ€™ which includes luxurious vacations with an adult theme, and toys and tools that may come in handy while reenacting pirated videos.
With slow progress on human cloning and the 3D-printer, Miltonâ€™s bet on selling the sex â€˜experienceâ€™ rather than videos seems to be a safe one for now.