The present and future of post production business and technology | Philip Hodgetts

Sep/10

27

Some nice comments from my “New Now Part 2″ Presentation in OC last week.

Some nice comments from my “New Now Pt 2″ seminar in OC last week. http://bit.ly/aRONBQ Based on the New Now Book http://bit.ly/d5fzTJ

Twice in OC in two weeks: initially for MCA-I OC with part one of The New Now presentation then back last week for part 2 at OCCMA. OCCMA got part 1 about a year ago.

Philip Hodgetts will join us again for part 2 of his presentation for ways to increase your income in today’s environment. Last year he covered:

* Defining and creating a brand, 
* Your Selling Proposition and how to phrase it Social Marketing.

The New Now, Part 2 goes on to cover:

* Getting more customers and more sales; 
* Advertising (Display Ads vs Search; Adsense, Adwords) 
* Cutting Costs – Producing less expensively (Lower cost, same income equals higher profits) 
* Working smarter, using the Internet better to get paid faster, and 
* Finding your own income.

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2 comments

  • Chris · September 27, 2010 at 1:42 pm

    Seriously though, when can we pay $.99/hr to watch these presentations! ;)

  • Admin comment by Philip · September 27, 2010 at 1:55 pm

    When I get organized enough to do recordings I could be proud of. The TV Academy recoding is OK (SD 4:3) but I don’t have the OK to distribute!

    Philip

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