Twice in OC in two weeks: initially for MCA-I OC with part one of The New Now presentation then back last week for part 2 at OCCMA. OCCMA got part 1 about a year ago.
Philip Hodgetts will join us again for part 2 of his presentation for ways to increase your income in today’s environment. Last year he covered:
* Defining and creating a brand,
* Your Selling Proposition and how to phrase it Social Marketing.
The New Now, Part 2 goes on to cover:
* Getting more customers and more sales;
* Advertising (Display Ads vs Search; Adsense, Adwords)
* Cutting Costs – Producing less expensively (Lower cost, same income equals higher profits)
* Working smarter, using the Internet better to get paid faster, and
* Finding your own income.