CAT | Presentations
As you probably all know, I have two day jobs heading Intelligent Assistance Software and Lumberjack System. We’re very proud of the work we’ve done through both companies. We make a decent income from them for sure, but what makes us particularly happy when our tools get people’s work done faster. They get to go home to their families earlier and production has less drudgery.
So it pleases us greatly when that gets recognized, as it did this trip.
It’s not that often that I’m in front of a crowd any more, but there are a couple of presentations coming up where I’ll be featuring Lumberjack System: San Jose SupermeetUp, FCP X Creative Summit and a week later, San Diego FCP Users Group. The two presentations will focus on my long-standing passion for Content Metadata and how that saves time and money with Lumberjack System and Final Cut Pro X.
While I can’t save you any money on the Creative Summit, follow this link to save $5 on the SupermeetUp ticket and come get a free pouch when you say Hi! We’ll also answer any Intelligent Assistance app or Lumberjack questions. Latest word is that Alex Gollner will be interviewing Randy Ubillos, the Chief Architect of Adobe Premiere versions 1 through 4.2 and Final Cut Pro leading up to FCP X.
Comments off · Posted by Philip in Presentations
I think of 4K more as shortcut for “high end production workflows” (which may be in 4K or not) rather than a literal 4K push, although there’s no doubt 4K will become normal in some workflows, so I’m more than happy to get involved with Larry Jordan’s 4K FCP X seminar on January 14, and supporting FCPWORKS.com for their Final Cut Pro X and 4K presentations this Saturday January 25th in Culver City, LA.
I’ll be demonstrating our apps, Lumberjack and answering FCP X questions. You can find the information for free registration at fcpworks.com.
My DV Expo topics
9-5 September 20 Basic Tech for Producers (and recent Film School Graduates)
In this session, technology expert and DV magazine contributor Philip Hodgetts will cover the technological choices in production and post in a non-geeky way to help producers — and others without a technical background — make good technology choices for their productions. From formats to software choices; selecting cameras to creating Web video; designing graphics that will work and much more. PRICE: $195 ($245 after Aug 31) Click here to register now.
9-5 September 21 Using Metadata For Production and Asset Management
Metadata is becoming increasingly important throughout the production cycle–from camera to asset management. In this session learn about the types of metadata in use; how each major NLE (Final Cut Pro 7, Final Cut Pro X, Premiere Pro CS 5.5 and Media Composer 5.5) handles metadata and how we can use that metadata to speed postproduction and VFX. Once post is done, assets need to be management through through distribution and repurposing. What tools are available, how are they used and how do they fit into the metadata structures promoted by SMPTE and other standards bodies. PRICE: $195 ($245 after Aug 31) Click here to register now.
9-5 September 22 Avoiding Postproduction Nightmares
Post expert and DV magazine contributor Philip Hodgetts details the most common (and costly) problems inadvertently created during production that will be “fixed in post.” From color correction to audio, and editing to the final QC pass on deliverables, he’ll not only reveal the tricks of the trade that he’d use to save your production, but also explain how you can avoid these costly issues in the first place. PRICE: $195 ($245 after Aug 31) | Click here to register now.
In the light of full disclosure, I certainly expect to be paid but I always deliver good value. There will be some overlap between the Basic Tech and Avoiding Postproduction Nightmares sessions as they both seek to make the technology understandable, but with a different focus to each day’s class.
Preparing for Final Cut Pro X http://tinyurl.com/3dwkorr My first (and only??) FCP X seminar. Get in quickly because it’s filling very fast.
Because it’s before Final Cut Pro X ships, I’ll be drawing from my last year of fairly accurate researching and writing about Final Cut Pro X and merging it with the recent preview to give you the best preparation for the upcoming release.
While you’re there, check out the rest of the other upcoming Final Cut Pro X webinars at Final Cut Pro X Webinar Central.
Working with Effects Inside Final Cut Pro X
Presented by Kevin McAuliffe
Media Management Inside Final Cut Pro X
Presented by Brent Altomare
Color Correcting Inside Final Cut Pro X
Presented by Ben Brownlee
This will be my 14th consecutive NAB, starting in 1998 when I travelled from Australia for the conference. (And again in 1999 and 2000 before moving to the US in 2001.) Needless to say, I find it worthwhile both professionally and socially.
You absolutely need an Exhibits pass – going to NAB without one will make the trip much less worthwhile. Good news is I can offer you a code to get a free one:
Even better, that code will also give you a $100 discount off any education package, including:
- SMART Pass (all-access!)
- Conference Flex Pass (access to all Conferences except Post|Production World)
- Post|Production World
Grow an Audience for your Indie Production http://bit.ly/cjASZ9
Unfortunately Rich Harrington is unable to make the Boston Final Cut Pro User Group meeting this week due to back problems. I’ve been there and wish Rich all the best.
Good news is that I’ll be pitching in to help. I lack Rich’s understanding of iPod apps for production, so the subject has shifted a little to “Grow an Audience for your Indie Production”, a subject I know well.
Distribution Time: Can You Succeed?
Join Philip Hodgetts, digital media strategist and author of “The New Now: How to grow your production or postproduction business in a changed and changing world“ as he shares how to market your independent project and grow an audience you can monetize. Since the advent of low cost production equipment almost any project can find a suitable budget. However distribution has not been democratized to the same degree. Learn how others have built substantial and profitable audiences for their independent film and video projects and successfully monetized the audience.
Learn the common themes and how you can apply them to any independent production.
“On this occasion his topic was “Growing An Audience for your Indy Production.” Phillip pointed out that a major paradigm shift has taken place. Where once distribution (as well as advertising, promotion and building an audience for that distribution) was the job of a distributor or a network, it now falls to the filmmaker or content creator. Hodgetts presented case histories of creative and successful self-distribution, talked about piracy, blogging, using the internet and tribal marketing, among others.” – John Coleman at MediaBootCamp, San Diego
Twice in OC in two weeks: initially for MCA-I OC with part one of The New Now presentation then back last week for part 2 at OCCMA. OCCMA got part 1 about a year ago.
Philip Hodgetts will join us again for part 2 of his presentation for ways to increase your income in today’s environment. Last year he covered:
* Defining and creating a brand,
* Your Selling Proposition and how to phrase it Social Marketing.
The New Now, Part 2 goes on to cover:
* Getting more customers and more sales;
* Advertising (Display Ads vs Search; Adsense, Adwords)
* Cutting Costs – Producing less expensively (Lower cost, same income equals higher profits)
* Working smarter, using the Internet better to get paid faster, and
* Finding your own income.
I’ve got a reasonably full DV Expo Schedule this year with three sessions on compression and web video on Thursday September 30th: Video Compression Options, Web & Mobile Video: Web Video Production Workshop, and Web & Mobile Video: Web Video Production Workshop | Part 2. That’s in the paid conference track, which has 11 days left for discounted registration. Fun fact: in the audience will be a friend from my high school days I haven’t seen in more than 35 years.
The day before, Wednesday 29th, I’ll be on the main stage off the Exhibition floor with a free presentation “The New Now: Surviving the Changing Biz of Production The New Now — Surviving the Changing Business of Production”.
All the details are at DV.com
Plus, that Wednesday night’s LAFCPUG meeting will include the first public demonstration of our newest piece of software prEdit. I’ll be writing more about prEdit coming up as tomorrow will be the first day I use it on a real project: a documentary we’re producing to find out how better to improve prEdit, but also to have demonstration media we own the rights to.
By the way, you can check my schedule for upcoming events on the Upcoming Presentations link at the top right of the blog. Next presentation will be at OCMA, Orange County on September 21: Part 2 of the New Now presentation. Marketing, sales, working more efficiently and owning an income.
I’m blown away! Just heard my TV Academy Pro Dev presentation Jun 18 has 300 signups in first week! http://bit.ly/9WoyNi Exactly a week and there’s still a week and a half to go before the event.
Even though a lot of people register and don’t turn up, that’ll be a very big crowd for this type of event.