The present and future of post production business and technology | Philip Hodgetts

CAT | Presentations

Jan/14

22

Learn about FCP X and 4K in Culver City (LA)

I think of 4K more as shortcut for “high end production workflows” (which may be in 4K or not) rather than a literal 4K push, although there’s no doubt 4K will become normal in some workflows, so I’m more than happy to get involved with Larry Jordan’s 4K FCP X seminar on January 14, and supporting FCPWORKS.com for their Final Cut Pro X and 4K presentations this Saturday January 25th in Culver City, LA.

I’ll be demonstrating our apps, Lumberjack and answering FCP X questions. You can find the information for free registration at fcpworks.com.

My DV Expo topics

9-5 September 20 Basic Tech for Producers (and recent Film School Graduates)

In this session, technology expert and DV magazine contributor Philip Hodgetts will cover the technological choices in production and post in a non-geeky way to help producers — and others without a technical background — make good technology choices for their productions. From formats to software choices; selecting cameras to creating Web video; designing graphics that will work and much more.  PRICE: $195 ($245 after Aug 31) Click here to register now.

9-5 September 21 Using Metadata For Production and Asset Management

Metadata is becoming increasingly important throughout the production cycle–from camera to asset management. In this session learn about the types of metadata in use; how each major NLE (Final Cut Pro 7, Final Cut Pro X, Premiere Pro CS 5.5 and Media Composer 5.5) handles metadata and how we can use that metadata to speed postproduction and VFX. Once post is done, assets need to be management through through distribution and repurposing. What tools are available, how are they used and how do they fit into the metadata structures promoted by SMPTE and other standards bodies.  PRICE: $195 ($245 after Aug 31) Click here to register now.

9-5 September 22 Avoiding Postproduction Nightmares

Post expert and DV magazine contributor Philip Hodgetts details the most common (and costly) problems inadvertently created during production that will be “fixed in post.” From color correction to audio, and editing to the final QC pass on deliverables, he’ll not only reveal the tricks of the trade that he’d use to save your production, but also explain how you can avoid these costly issues in the first place. PRICE: $195 ($245 after Aug 31) | Click here to register now.

In the light of full disclosure, I certainly expect to be paid but I always deliver good value. There will be some overlap between the Basic Tech and Avoiding Postproduction Nightmares sessions as they both seek to make the technology understandable, but with a different focus to each day’s class.

Preparing for Final Cut Pro X http://tinyurl.com/3dwkorr My first (and only??) FCP X seminar. Get in quickly because it’s filling very fast.

Because it’s before Final Cut Pro X ships, I’ll be drawing from my last year of fairly accurate researching and writing about Final Cut Pro X and merging it with the recent preview to give you the best preparation for the upcoming release.

While you’re there, check out the rest of the other upcoming Final Cut Pro X webinars at Final Cut Pro X Webinar Central.

Working with Effects Inside Final Cut Pro X
Presented by Kevin McAuliffe

Media Management Inside Final Cut Pro X
Presented by Brent Altomare

Color Correcting Inside Final Cut Pro X
Presented by Ben Brownlee

This will be my 14th consecutive NAB, starting in 1998 when I travelled from Australia for the conference. (And again in 1999 and 2000 before moving to the US in 2001.) Needless to say, I find it worthwhile both professionally and socially.

You absolutely need an Exhibits pass – going to NAB without one will make the trip much less worthwhile. Good news is I can offer you a code to get a free one:

Simply register at http://bit.ly/NABSM08 to get the discount automatically, or at http://www.nabshow/register using the code SM08

Even better, that code will also give you a $100 discount off any education package, including:

  • SMART Pass (all-access!)
  • Conference Flex Pass (access to all Conferences except Post|Production World)
  • Post|Production World

(more…)

Grow an Audience for your Indie Production http://bit.ly/cjASZ9

Unfortunately Rich Harrington is unable to make the Boston Final Cut Pro User Group meeting this week due to back problems. I’ve been there and wish Rich all the best.

Good news is that I’ll be pitching in to help. I lack Rich’s understanding of iPod apps for production, so the subject has shifted a little to “Grow an Audience for your Indie Production”, a subject I know well.

Distribution Time: Can You Succeed?
Join Philip Hodgetts, digital media strategist and author ofThe New Now: How to grow your production or postproduction business in a changed and changing world as he shares how to market your independent project and grow an audience you can monetize. Since the advent of low cost production equipment almost any project can find a suitable budget. However distribution has not been democratized to the same degree. Learn how others have built substantial and profitable audiences for their independent film and video projects and successfully monetized the audience.

Learn the common themes and how you can apply them to any independent production.

“On this occasion his topic was “Growing An Audience for your Indy Production.” Phillip pointed out that a major paradigm shift has taken place. Where once distribution (as well as advertising, promotion and building an audience for that distribution) was the job of a distributor or a network, it now falls to the filmmaker or content creator. Hodgetts presented case histories of creative and successful self-distribution, talked about piracy, blogging, using the internet and tribal marketing, among others.” - John Coleman at MediaBootCamp, San Diego

Some nice comments from my “New Now Pt 2″ seminar in OC last week. http://bit.ly/aRONBQ Based on the New Now Book http://bit.ly/d5fzTJ

Twice in OC in two weeks: initially for MCA-I OC with part one of The New Now presentation then back last week for part 2 at OCCMA. OCCMA got part 1 about a year ago.

Philip Hodgetts will join us again for part 2 of his presentation for ways to increase your income in today’s environment. Last year he covered:

* Defining and creating a brand, 
* Your Selling Proposition and how to phrase it Social Marketing.

The New Now, Part 2 goes on to cover:

* Getting more customers and more sales; 
* Advertising (Display Ads vs Search; Adsense, Adwords) 
* Cutting Costs – Producing less expensively (Lower cost, same income equals higher profits) 
* Working smarter, using the Internet better to get paid faster, and 
* Finding your own income.

From DVMagazine via Twitter: Hodgetts Leads Web Video Tech Sessions at Digital Video Expo http://ow.ly/18NUMZ

I’ve got a reasonably full DV Expo Schedule this year with three sessions on compression and web video on Thursday September 30th: Video Compression Options, Web & Mobile Video: Web Video Production Workshop, and Web & Mobile Video: Web Video Production Workshop | Part 2. That’s in the paid conference track, which has 11 days left for discounted registration.  Fun fact: in the audience will be a friend from my high school days I haven’t seen in more than 35 years.

The day before, Wednesday 29th, I’ll be on the main stage off the Exhibition floor with a free presentation “The New Now: Surviving the Changing Biz of Production The New Now — Surviving the Changing Business of Production”.

All the details are at DV.com

Plus, that Wednesday night’s LAFCPUG meeting will include the first public demonstration of our newest piece of software prEdit. I’ll be writing more about prEdit coming up as tomorrow will be the first day I use it on a real project: a documentary we’re producing to find out how better to improve prEdit, but also to have demonstration media we own the rights to.

By the way, you can check my schedule for upcoming events on the Upcoming Presentations link at the top right of the blog. Next presentation will be at OCMA, Orange County on September 21: Part 2 of the New Now presentation. Marketing, sales, working more efficiently and owning an income.

I’m blown away! Just heard my TV Academy Pro Dev presentation Jun 18 has 300 signups in first week! http://bit.ly/9WoyNi Exactly a week and there’s still a week and a half to go before the event.

Even though a lot of people register and don’t turn up, that’ll be a very big crowd for this type of event.

The New Now of Television: Surviving the changing business of Television. http://bit.ly/9WoyNi LA for Television Academy members, starring me! :)

This is a custom version of my “How to grow your production or post-production business in any type of economic conditions”, which has been presented in New York in March, and will also be in San Francisco on June 19. (Along with an afternoon session on “Growing and Monetizing and audience for your independent production”.

Your personal brand defines how people perceive you: what work they’ll consider you for, what you get offered. You’ll learn how to manage your brand – and the stories you tell around your personal brand. You’ll learn how to build an internet presence by understanding how marketing, PR and social conversations have changed the business promotion and networking landscape. We will conclude with the top tips on maximizing your business’ visibility on the Internet.

  • KNOW WHAT BUSINESS YOU ARE IN – IT’S PROBABLY NOT THE ONE YOU THINK IT IS
  • HOW TO CLARIFY YOUR PERSONAL BRAND – WHO ARE YOU, WHAT DO YOU STAND FOR AND WHAT PROBLEMS DO YOU SOLVE?
  • UPSCALE YOUR MARKETING, PR AND SOCIAL CONVERSATIONS TO GROW YOUR PERSONAL BUSINESS AND PROJECTS

  • MAXIMIZE YOUR VISIBILITY SO PEOPLE CAN FIND YOU TO GIVE YOU WORK
  • Jun/09

    19

    Calendar and bio additions to the blog

    It wasn’t until recently that I realized I had no “about Philip” or bio, whatever, on the site, so I’ve added a page so you can find out a little more about me, if you care.

    Another addition is the calendar of upcoming presentations. Over then next couple of months I’ll be attending or speaking at the Orange county MCA-I Media Camp tomorrow (Saturday June 20). Media Camp is like a Bar camp, itself a reaction to the O’Reilly FOO (Friends of O’Rielly) exclusive, invite-only conference.  A Bar Camp (Foo Bar, get it?) is the opposite. Anyone is welcome, there’s no formal agenda so you make of it what the participants want to make it.

    The Orange County Media Camp is like that – we’ll all be getting together and talking about/planning etc media production and distribution topics. I guess. I won’t know until I get there.

    Then there’s DV Expo coming up In September, and the Professional Video Association’s Conference in January 2010 – more on that later but I’ll be presenting a full day on Final Cut Pro titling and a full day on growing your production or postproduction business.

    In between I expect to be doing some presentations in Boston, Connecticut and New York and, depending on timing, other user groups or dealers. These will include a full day on New Media – where we’re going and how we’ll make money; and free sessions on how to benefit from First Cuts, Finisher, and Sync-N-Link. We may do the Growing your Business seminar there as well.

    I hope to see you at one of the events. If you read the blog, come and say hello.

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