The present and future of post production business and technology

The marketing of ‘Freakonomics’

The marketing of ‘Freakonomics’

Eamonn Bowles, president of Magnolia Pictures, who are the US distributors for the film says:

“The business model for independent film has collapsed, and anyone who thinks otherwise is basically borderline delusional,” … “So we try to stay open-minded about the commerce of film.”

I agree that developing a market for independent film (and future independent TV projects) is difficult so every approach that someone tries is a case study for all of us to learn what works now, and what no longer works.



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