How to Create Marketing That Makes You Rich and Famous http://bit.ly/9V6Oqj
We’re all marketing all the time, whether it’s our opinions in the organization, selling our ideas to producers when we edit, or developing a marketing campaign for a film or TV project.
Amazingly, most people haven’t even got to the 1940’s era concept of “Unique Selling Proposition” and applying it to their business, so maybe they can leapfrog to an updated view.
Original Mad Man David Ogilvy called it a “big idea.†He applied it specifically to advertising—but it works for all kinds of marketing platforms, especially websites. He said:
You will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.
Read the article for the answers.