The marketing of ‘Freakonomics’ http://bit.ly/aKTPXj “
Eamonn Bowles, president of Magnolia Pictures, who are the US distributors for the film says:
“The business model for independent film has collapsed, and anyone who thinks otherwise is basically borderline delusional,†… “So we try to stay open-minded about the commerce of film.â€
I agree that developing a market for independent film (and future independent TV projects) is difficult so every approach that someone tries is a case study for all of us to learn what works now, and what no longer works.