The present and future of post production business and technology | Philip Hodgetts

Archive for November 16th, 2010

The Walking Dead produced for about 50c per viewer http://tinyurl.com/28er76d So why a 99c rental? Should be no more than 70c to be fair.

The advantage in producing six episodes in a row was continuity, Ms. Hurd said, keeping cast members in character and the same crew members employed. “It was also, to be hones, far more cost-effective,” she said.

The episodes were filmed almost entirely on location in and around Atlanta, where a roughly 30% tax credit cut down costs. AMC declined to comment on the show’s budget, but two people with knowledge of the production said each episode cost $2 million to $2.5 million, a price that puts it in line with other high-end dramas on cable, though still below the equivalent prices on broadcast television.

It seems like 50c per viewer is right in the middle of current production costs, and right in the middle of typical ad revenue per viewer per show.

Four Ways Social Media Will Change Television http://tinyurl.com/25zp6ar

Instead of the metaphorical “next day” water cooler of history, which was a social component to Television even then, we’re moving the conversation online and into Twitter (and other social conversations). I tend not to watch sports events – it’s just not my thing – but I’m rarely uninformed about the progress of games because my friends tweet constantly about the progress! Social media changing Television.

NewTeeVee identifies Social Viewing, Measurement, Curation and Commerce as the dominant trends in social media support for Television. I tend to agree: I discover new show from recommendations from friends.

Comcast app turns Apple devices into remote controls http://tinyurl.com/2cmsxyc I called it back in June! http://tinyurl.com/29l53d8

From my June post:

And the it hit me: Apple and Google (et al.) are going about it the wrong way. The program goes on the big screen. Period. The interface is on our laptop, or iPhone, or iTouch, or (the killer one) an iPad. All have a keyboard for easy entry of urls and search; there are social applications that work just fine on those existing screens.

Trying to put the interface on a screen 20′ away without a keyboard (and wireless keyboards aren’t really an option) is just wrong: not only is it the wrong place, I don’t want to clutter my program communally (which presumably I’m watching because I enjoy it) with social media that’s personal.

The two screen approach makes much more sense. Put the program on the screen – uncluttered like  the program’s director intended – and put the control and any desired interactivity on another screen. An iPad would seem to be perfect for this, but since I don’t plan on getting one, an iPhone or iTouch or Laptop could also run the interface anywhere on the same local area network.

And that’s what Comcast have done: put all the searching and program control on an iDevices application:

The browsing and search functions do much of what a traditional remote can do: You can browse through listings, choose a show and watch it on your TV. You can also change the channel and sort through content based on genre or keyword. If you’re busy, the app also lets you program DVRs to record shows and movies.

It may just sound like a snazzier version of a remote control now, but Comcast is promising some added features to amp up the appeal. Soon, updates to the app will allow users to share what they’re watching through access to social networking sites. Other promised add-ons include the ability to stream video content directly on your Apple gadget (coming in December) and enhanced search functions (coming soon).

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