The present and future of post production business and technology | Philip Hodgetts

Nov/10

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Has 3D bubble burst?

Has 3D bubble burst? 3 reports slowing acceptance and ESPN 3D’s failure (so far). http://tinyurl.com/2374ezl http://tinyurl.com/26pb5nt and the third link is http://tinyurl.com/2cljev2

I remain a 3D skeptic. Undoubtedly when designed into an appropriate project and created in 3D it can enhance the experience. When it’s a 2D-to-3D conversion to “cash in” on the craze, the results don’t fool many people who won’t pay the premium for bad 3D, which then leads to a rejection of all 3D because the public aren’t expert enough to understand the difference. In other words, the 2D-3D scammers are ruining it for real 3D.

TVB Europe reports:

ESPN’s 3D channel is half way through a one year trial with which to prove a business case or it may be pulled from the air, writes Adrian Pennington. The network, which launched in June carrying 25 FIFA World Cup matches and plans to produce 94 live events in its first year, will have its future reviewed in early 2011.

The first link at Business Insider is really a rehash and pointer to the TVB article (third link) that has the real information.

The CrunchGear weighs in:

Is 3D already in trouble? Quite possibly, and there’s a few data points to back up that claim. As you know, Christopher Nolan has announced a few things pertaining to the next Batman movie, namely its name (the Dark Knight Rises), that The Riddler won’t be in it (much to fans’ chagrin), and that it won’t be filmed in 3D. I’m pretty sure the previous Batman movie, the Dark Knight, was a gigantic success, so to not film it in 3D is quite the snub. Sorry, 3D, but the prettiest girl at the dance wants nothing to do with you. (Stupid metaphors are stupid.)

3D isn’t nothing. It’s another tool in the visual storytelling toolbox, but not every tool should be used on every project.

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