Nielsen – Small Minority Of Viewers Watching True HD http://tinyurl.com/3xghhq6
Nielsen are not saying – as you might think from their headline – that only 13% of those with an HD set are watching HD, but overall the number of views in HD is still only 13%.
Only 13 percent of total day viewing on cable and 19 percent of viewing on broadcast television is â€œtrue HDâ€ viewing, the audience measurement company said. That means, despite the billions of dollars that was spent buying HD sets, more than 80 percent of television viewing is still a standard definition experience.
The short article then goes on to explain the reasons why the time viewing HD is so low compared to total viewing.