The present and future of post production business and technology

Master Metadata for Post-Production

Master Metadata for Post-Production – 2 Mar 2011, 11:00 AM EST #webinar

It’s repeated during the day.

“Master Metadata for Post-Production.” Metadata can be used for tracking media content, usage and rights management, but metadata – log notes – can also drive post production by automating tasks that aren’t a part of the creative process. Metadata driven post production frees editors to focus on creative outcomes. Nowhere is this more important than in Final Cut Pro.

Most editors avoid creating and updating metadata because it is viewed as boring and unessential to editing. However, metadata has taken on an increasing importance in production and post production with the shift to tapeless media. Today, metadata is being acquired on set to pass through to post and VFX departments. Metatdata is essential to tracking existing assets. And, metadata is required for distribution and rights management control.  Knowing how to organize, enter, and search on metadata is essential.

My webinar will explain why metadata is so important and provide some simple ways to begin adding metadata to your own projects. In addition, he will explain the concept of metadata, outline the various types of metadata in use today, such as Dublin Core, XMP, MPEG-7, MPEG-2, and SMPTE-2021 (BXF) – and tell you which ones matter. As well as these metadata standards, the presentation will outline the six types of metadata used in post production to help you take the boring parts out. He’ll consider which commonly used applications supports metadata, and how to preserve metadata when moving between applications.

I will show how to efficiently enter metadata in Final Cut Pro, reducing the amount of work needed, and how to use Intelligent Assistance’s prEdit to even more competently enter metadata and work with text transcript metadata, before the final section of the webinar when he will consider what are the future possibilities of metadata in post production.

Did I mention it’s FREE?