The present and future of post production business and technology | Philip Hodgetts

Archive for March 15th, 2011

Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series ‘House Of Cards’ http://bit.ly/ewSQgH

In yet another sign that modern distributors don’t feel like waiting around for the legacy industry (with the good content) any more. In a move that presages what could happen more widely, particularly if Apple and Google started into production.

There’s zero reason why any of the new content aggregators or distributors couldn’t go to the exact same producers and production companies that produce for the network and cable outlets, for exclusive content for their distribution.

EXCLUSIVE: Video streaming juggernaut Netflix is becoming an original programming player. In what is probably the biggest gamble in its 14-year history, I hear Netflix has outbid several major cable networks, including HBO and AMC, for  Media Rights Capital’s drama series House of Cards, executive produced and directed by David Fincher and exec produced by and starring Kevin Spacey.

Negotiations are still going on, but I hear Netflix landed the drama project by offering a staggering commitment of two seasons, or 26 episodes. Given that the price tag for a high-end drama is in the $4 million-$6 million an episode range and that a launch of a big original series commands tens of millions of dollars for promotion, the deal is believed to be worth more than $100 million.

March 2011
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