Kevin Smith’s Red State Experiment Has Already Paid for Itself http://tinyurl.com/4ybp2ql
Kevin Smith announced that he would auction off the rights to Red State after a Sundance screening and then infamously sold them to himself, leading to a rant about the state of distribution for independent movies.
He planned on doing a series of screenings-with-director events leading up to an October theatrical release. Well, according to reports he’s already close to, or achieved, payback of the $4 million budget.
Kevin Smith’s latest passion project Red State has already paid for itself, six months before it actually sees full theatrical release. Thanks to an ambitious multi-city road trip in which Smith traveled to screenings of the movie and spoke with audiences afterward, Red Statehas already made back the $4 million budget production company SMODcast Pictures invested in the film.
Now Kevin Smith comes with a built-in fan base that he’s cultivated over the years (and that is indeed part of any success in this new paradigm – first Connect with your Fans) but it’s not only working for Smith:
That said, Smith isn’t the only filmmaker experimenting with new types of distribution. Edward Burns, for instance, distributed his latest feature film, Nice Guy Johnny, direct to iTunes, VOD and DVD last year, skipping theatrical release altogether. Indie filmmaker Sebastian Gutierrez distributed his Girl Walks Into a Bar directly to YouTube. And Pixar CTO and independent film producer Oren Jacob used a mix of social media and food banksto boost the profile of his documentary Ready, Set, Bag!