What are the editing concepts in FCP X and who is to for? http://tinyurl.com/3lamwnu
Another episode of The Terence and Philip Show where we attempt to decode the editing paradigms in Final Cut Pro X and who it is for. I admit, when Terry tries to push “prosumers” as the target market, I got frustrated and agitated because we both agreed Final Cut Pro X was for professionals but not “hollywood’ professionals.
By definition, someone who is professional – who earns money from the value they add to clients – cannot also be “prosumer”.
In fact, I don’t believe the term should ever be applied to people because in that context it is an absurdity. Now, depending on whether you think “prosumer” means “professional/consumer” or “producer/consumer” determines whether or not you think it can apply to a person. Until I read the definition on Wikipedia I had never heard “prosumer” used to mean “professional/consumer”.
I go back to the earliest times I heard the term – back in the mid 90’s – when consumer gear started to become used for professional uses. Sony didn’t intend the VX700 for professionals, nor the VX1000, but they were very quickly adopted for professional production, although mostly independents not going through traditional distribution channels.
That’s the only understanding I’ve ever had for “prosumer”: consumer equipment used for professional (i.e. for pay) production.
I really don’t think the term can be applied to people because in any given context you are professional (being paid for the work) or you are consumer (buying the work). I the context of production professionals, how can someone be simultaneously a professional producer and a consumer.
Now in the wider context we are all “the people formerly known as the audience (consumers)” but that falls apart when you bring it down to apply to any given situation or person.
Personally, I think “prosumer” is a word either deliberately chosen to be dismissive of professionals working in a different area of the business, by elites who think they are the business; or it’s used because people heavily involved in the milieu of studio film or broadcast television genuinely have so little understanding of how the world of production has changed around them that they do not have a concept or word they can use, so they fall back to the mildly insulting “prosumer”.