Adobe’s new strategic direction
Adobe’s new strategic direction. http://t.co/GuVwzrhT Beyond the layoffs, the real news:
Moving forward, Adobe will offer customers the ability to make, manage, measure and monetize content and applications across all devices. The company has long been the leader in content authoring solutions with its Adobe Creative Suite® product franchise. Its Digital Media growth strategy revolves around its recently announced Creative Cloud and will enable the company to rapidly deliver new product capabilities and services; penetrate untapped market segments; and increase overall engagement with customers.
The direction was suggested by the recent purchase of Auditude at the beginning of November so it’s good to see it confirmed. What exactly it means for independent creators will become clearer over time, I assume. Right now the specifics spelled out in the announcement of strategic direction – delivering Creative Suite and beyond to tablets and Cloud, sifting resources from Flash to HTML5, focusing Flash on the “most advanced PC web experience, including gaming and premium video and mobile apps, investing in media monetization and extending its leadership in document services – all look great but lack details I can comment on.
After that, though, the announcement slips into “pr speak” mode: nice broad goals without detail! Adobe are on a roll with their dynamic media apps and I think this should help consolidate their position among independent producers.