The present and future of post production business and technology | Philip Hodgetts

Apr/14

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Adobe’s Pre-NAB Announcements

This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.

Adobe are doing a great job adding features to Premiere Pro CC and improving the integration across the production apps – probably Adobe’s strongest advantage – and any doubt about their intention to continue improving the apps under subscription should be laid to rest.

Part of this week’s Adobe announcements was the tidbit that David Fincher’s team have been editing “Gone Girl” exclusively on Premiere Pro CC. This wasn’t news to us, because we’ve been very proud to have been part of that success by providing a Change List tool for Premiere Pro CC that’s now battle tested on “Gone Girl”.

While I prefer Final Cut Pro X for my personal projects, there’s no doubt that Premiere Pro CC has become a very capable and competent editor, and a transition very comfortable for those more at home with tracks and the traditional metaphors most of us grew up with.

If the rumors are to be believed, then there is a similar “Cold Mountain” moment coming for Final Cut Pro X, but realistically, these are only news because the default for studio movies and television is still Media Composer.

Our position is that Media Composer is a mature and competent application, highly suitable for its primary use in film and television for all the reasons that Oliver Peters details. For Final Cut Pro X and Premiere Pro CC we – Intelligent Assistance – can provide many of the tools necessary to incorporate these more-modern apps into familiar workflows.

I guess that constitutes an announcement that we plan on bringing Producer’s Best Friend, Sync-N-Link and Change List to the cross-platform Premiere Pro CC world via native panels.

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3 comments

  • Ryan Holmes · April 4, 2014 at 2:05 pm

    “…and any doubt about their intention to continue improving the apps under subscription should be laid to rest.”

    Phillip you’ve been around post-produciton and the internet long enough to know that even with Adobe’s furious update pace since transitioning to the cloud their intentions to keep improving the CC will never be put to rest….if you need more proof just stop over to the Creative Cloud Debate over on the Cow! It’s amazing how every update can be twisted into a reason why the CC is a bad move for the CC subscriber.

    I think Premiere and FCP need to let go of the “we’re professional because we edit movies” narrative. They don’t need to say that. Bottom line: All the NLE’s can get the job done, and some cater to certain workflows more than others. But all of them can cut video, cut it fast, and deliver it correctly. There’s no need to play the underdog card for any of these NLE’s any longer. They all hold up fine under pressure.

  • BenB · April 25, 2014 at 9:11 am

    1.8 Creative Cloud subscribers, but how many of those are editors using PPro most of the time?

    • Author comment by Philip · April 25, 2014 at 9:23 am

      It’s a hard question to answer but Adobe has traditionally been photography, document processing and web focused so I’d be surprised if 30% of the 1.8 m are “regular” users of Premiere Pro CC. By “regular” I mean downloaded it, and run it more than a couple of times.

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