This week Adobe announced the next version of their Creative Cloud video apps with a solid feature release that should alleviate concern that the pace of change would reduce under the subscription model. It seems – with 1.8 million subscribers – that subscription is working for Adobe and their customers. Adobe detail the improvements to Premiere Pro on their blog, but I want to focus on another part of their announcements.
Adobe are doing a great job adding features to Premiere Pro CC and improving the integration across the production apps – probably Adobe’s strongest advantage – and any doubt about their intention to continue improving the apps under subscription should be laid to rest.
Part of this week’s Adobe announcements was the tidbit that David Fincher’s team have been editing “Gone Girl” exclusively on Premiere Pro CC. This wasn’t news to us, because we’ve been very proud to have been part of that success by providing a Change List tool for Premiere Pro CC that’s now battle tested on “Gone Girl”.
While I prefer Final Cut Pro X for my personal projects, there’s no doubt that Premiere Pro CC has become a very capable and competent editor, and a transition very comfortable for those more at home with tracks and the traditional metaphors most of us grew up with.
If the rumors are to be believed, then there is a similar “Cold Mountain” moment coming for Final Cut Pro X, but realistically, these are only news because the default for studio movies and television is still Media Composer.
Our position is that Media Composer is a mature and competent application, highly suitable for its primary use in film and television for all the reasons that Oliver Peters details. For Final Cut Pro X and Premiere Pro CC we – Intelligent Assistance – can provide many of the tools necessary to incorporate these more-modern apps into familiar workflows.
I guess that constitutes an announcement that we plan on bringing Producer’s Best Friend, Sync-N-Link and Change List to the cross-platform Premiere Pro CC world via native panels.