It always seems that NAB is about the nights when the social activities start. Sure, NAB is an important professional event, but if I’m honest my primary motivation is to see friends I only see at NAB. Because I tend to research industry trends continually through the year and because I’m still on many people’s announcement lists from my BuZZ days, it’s only the surprise announcements that are new to me.
This year I’ll be at the FCPWORKS demo room at the Wynn with some new features for Lumberjack System and our workflow apps. Other than that I’ll be on the show floor Wednesday and at some social engagements during the week.
My focus for the week will be in the FCPWORKS demo suite showing Intelligent Assistance’s workflow tools for FCP X, and the latest features of Lumberjack System, including a new iOS app for offline logging, and an advanced mode.
Aside from the demo suite I plan on being at the Assimilate party, PostChat meetup and KISS mini-golf on Sunday and the Supermeet Tuesday night. Unfortunately I’ll miss the MediaMotion Ball for the first time ever!
I’ll be visiting the NAB show floor on Wednesday assuming the demo suite is not too busy. If you’re interested in what I’m expecting for this NAB then check out this interview with the Digital Production BuZZ.
Overall, I feel this is going to be a “consolidation” NAB rather than anything dramatically new – but Avid Connect is now underway, so who knows what will come from that – or the inevitable Blackmagic Design surprise.