The present and future of post production business and technology | Philip Hodgetts

Jul/16

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Apple slowly moves into original programming

While Apple’s Eddy Cue says they’re not interested in original programming, that’s not 100% true. Cue said that Apple was only interested in the content space when the projects are tied to its existing products.

That makes sense as a lot of the original programming has been music oriented, like Apple Music Festival and Car Pool Karaoke being used to promote Apple Music.

But it does not explain Planet of the Apps! I think Apple will be interested in original programming as soon as its seen to be strategically valuable. It’s a topic I’ve written on before in an article from December 2009.

What if Apple or Google simply bypassed Networks and Studios? which does some rough financial calculations which show that Apple could fund as much TV Show and Movie production as they want!

I’m also not the only one who thinks there will be more Apple original programming in the future:

From Variety: Apple Eyes Move Into Original Programming

Fast Company (as part of a bigger piece) suggest Apple is covertly pursuing original television programming deals.

And in yesterday’s Q3 Earnings Report Apple CEO Tim Cook said that we have to think about the Apple TV (current generation with tvOS) in a different way.

Cook: The introduction of the Apple TV and tvOS last October and the subsequent OS releases, what’s coming out this fall… think of that as sort of building the foundation for what we believe can be a broader business over time. I don’t want to be more precise than that, but you shouldn’t look at what’s there today and think: “we’ve done what we want to do.” We’ve built a foundation that we can do something bigger off of.

Given that Apple are slowly repositioning themselves to rely more on services revenue, and Apple TV is a foundation… Let the speculation begin.

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1 comment

  • Norman Hollyn · July 27, 2016 at 11:34 am

    Of course they’re interested in it. Almost every large site that needs to attract eyeballs is interested (Do I remember reading a few years ago that overstock.com was getting into original content?).

    Of course, most companies who don’t have deep pockets forget the idea as soon as they see that it’s very very difficult to attract an audience if you’re content isn’t good and that it’s very very difficult to create good content on a consistent basis.

    But I’d bet that Apple can figure out a way to buy into that market without alienating the people who supply them with content for their cloud services.

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