The present and future of post production business and technology | Philip Hodgetts

Jul/16

26

Spanish Broadcaster for Rio Olympics Relies on Metadata

Avid Media Composer has always been great at tracking metadata. Without accurate timecode, Media Composer would have never become established. Over the years Avid have continued to add metadata support to the app.

Reading an Avid blog on Spanish Broadcaster RTVE’s technical deployment in Rio, I was struck by this:

All of the cataloging and indexing process will be carried out by means of an autometadata software developed by the Corporación itself, which will enable the use of metadata provided by OBS and those selected by TVE’s documentary makers.

I’d love to know more about what the “Corporation” has done. Maybe we can set up a meeting for October when we’ll be back in Barcelona!

Spoiler alert: they use a lot of Avid technology!

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