The present and future of post production business and technology | Philip Hodgetts

Archive for March 10th, 2010

Latest videos from Feb LAFCPUG meeting now on Open TV Network.

Larry Jordan on “How to configure your (Final Cut Pro) system to minimize problems and Nesting. Best $1.49 you’ll spend this week.

Barry Goch provides an extensive (48 minutes for just $1.99) introduction to “Smoke on a Mac” – more than a product demo.

Andrew Balis gives us a quick 50c run-through of Moviola’s new “Final  Cut Pro Field Guide” software.



OK Go leave EMI, form own label

OK Go leave EMI, form own lable. EMI banned embedding for real viral campaign, tried fake viral. Band leaves. Profit.

Pop band OK Go are riding a wave of viral video success again with the amazing video of Here we go again but their last video flopped because their then label, EMI, refused to allow the video to be embedded in blogs or similar, defeating the mechanism that fuels viral video. EMI compounded their heavy handed error by attempting to create a fake viral campaign by having people tweet for a free song.

OK Go tried to get EMI to relent and allow the Internet to do what it does but EMI didn’t budge so today they announce they’ve left the label  – OK we’ll Go it alone!

EMI, it’s been 10 years sine the Cluetrain Manifesto. EMI managed to fail spectacularly on just the first five of 85 theses:

  1. Markets are conversations.
  2. Markets consist of human beings, not demographic sectors.
  3. Conversations among human beings sound human. They are conducted in a human voice.
  4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
  5. People recognize each other as such from the sound of this voice.



Why should Apple buy Adobe?

“Why Apple should buy Adobe”

Simple answer, they shouldn’t!  Also that the writer thinks After Effects could be discarded makes their knowledge of video production pretty suspect, and therefore the rest of the article should be treated with suspicion.

But it’s an interesting thought. Apple could buy Adobe out of cash on hand. Adobe’s market capitalization is about 18.5 billion today. Apple’s has just gone over $200 billion with about $40 billion cash on hand.

I don’t see how it would make sense for Apple though. They’re an experience company, not a software or hardware one.



Kyte introduces broadcast quality live streaming

Kyte introduces broadcast quality (SD) streaming in a backpack, not a truck!

It’s hard to believe that a backpack kit with wireless links can do the same portability and live reporting flexibility as those news trucks I see driving around LA all the time, with their relatively clumsy microwave uplink tower.

Kyte’s partners in the backpack make some clever use of mobile broadband connections:

LivePro is a computer in a backpack connected to six data cards all uploading live video at the same time, balancing the load across three different carriers (Sprint, AT&T, and Verizon). It is made by LiveU and Kyte will be reselling it to its larger customers.



79c an hour for Desperate Housewives

79c an hour for Desperate Houswives from advertising revenue.

This is right at the high end of advertising revenue per viewer per show.  Most fall in the range of 25-65c per viewer per show, with a few very successful outliers at 70-80c per viewer per show.

And yet, through iTunes they want $1.99. Just let me pay that advertising revenue equivalent (and remember that includes distribution costs) and have no advertising.

RT @ScottKirsner: free copies of the “Fans, Friends & Followers” e-book for the duration of @SXSW: (spread the word?)

I’m working my way through this book but Scott is one person who has his finger on the pulse of independent distribution. The book is a summary of his thoughts and a series of interviews with successfull filmmakers with independent distribution.



EU parliament overwhelmingly rejects ACTA

EU parliament overwhelmingly votes against insidious nasty ACTA Great result. US should follow quickly. Nasty stuff

ACTA is a trade agreement being negotiated in secret so that even American politicians can’t see it. But old media are heavily involved and basically attempting to rewrite international law to favor their dying business models. Bad news for everyone else in the world.

March 2010
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