The present and future of post production business and technology

Want to monetize online video?

Want to monetize online video? Make an app for that. Long thought that an App was a great way to market a project.

Its not for nothing that ABC have a very successful iPad app. It’s long been part of my thinking around iPhone/iTouch that apps are a great way to wrap up a project: put the previews, purchashable items (not only the media), community and so on, in one place.

Internet video startups Roku and Boxee are also enabling video publishers to build apps that can be monetized. Both companies have launched software development kits (SDKs) to enable third-party content publishers to build applications or channels on their hardware devices, and both are committed to enabling publishers to charge for content directly through their systems.