How To Market Your Film: Getting Results on YouTube http://bit.ly/9Hm2sM Who doesn’t want that?
Democratized production is great, but we need to democratize distribution. Once upon a time we (or the studio) spent money – lots of it – to promoting a film or other independent project. Now we trade off time and effort to do the promotion and keep control.
Part of that process will involve putting the trailer up on YouTube. The author argues that there’s a right way, and wrong way, to go about it.
Part two of the series talks about How to get more views on YouTube.