The present and future of post production business and technology | Philip Hodgetts

Archive for May 28th, 2010

May/10

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Why the Broadcast TV Networks are toast

Why the Broadcast TV Networks Are Toast http://bit.ly/bQJovZ Maybe a little optimistic!!

Clay Sharkey (in an article I’ve commented on and want to write more about) talks about the Collapse of Complex systems (business models). The Broadcast Television industry is a complex business model that will be dramatically simpler in the future, so they must collapse completely if Sharkey is right (and I tend to think he is). That’s probably not exactly what Diane Mermigas means but she’s on the road:

Don’t be surprised if at least one of the Big Four broadcast networks is sold or dismantled in the next 24 months.

They are failing business models whose brand value is meaningful mostly to strained local TV station affiliates, many of whom are also fighting to survive.

Let’s hope she’s right. The quicker the dinosaurs fail, the faster the “new media mammals” can thrive.

The New Now of Television: Surviving the changing business of Television. http://bit.ly/9WoyNi LA for Television Academy members, starring me! 🙂

This is a custom version of my “How to grow your production or post-production business in any type of economic conditions”, which has been presented in New York in March, and will also be in San Francisco on June 19. (Along with an afternoon session on “Growing and Monetizing and audience for your independent production”.

Your personal brand defines how people perceive you: what work they’ll consider you for, what you get offered. You’ll learn how to manage your brand – and the stories you tell around your personal brand. You’ll learn how to build an internet presence by understanding how marketing, PR and social conversations have changed the business promotion and networking landscape. We will conclude with the top tips on maximizing your business’ visibility on the Internet.

  • KNOW WHAT BUSINESS YOU ARE IN – IT’S PROBABLY NOT THE ONE YOU THINK IT IS
  • HOW TO CLARIFY YOUR PERSONAL BRAND – WHO ARE YOU, WHAT DO YOU STAND FOR AND WHAT PROBLEMS DO YOU SOLVE?
  • UPSCALE YOUR MARKETING, PR AND SOCIAL CONVERSATIONS TO GROW YOUR PERSONAL BUSINESS AND PROJECTS

  • MAXIMIZE YOUR VISIBILITY SO PEOPLE CAN FIND YOU TO GIVE YOU WORK
  • May 2010
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