The present and future of post production business and technology | Philip Hodgetts

Archive for June 23rd, 2010

Jun/10

23

IE9 supports Canvas and hardware acceleration!

IE9 supports Canvas…. hardware accelerated! http://bit.ly/cG20eG

Like I’ve said before, HTML5 is really a combination of the <video> tag, the <canvas> tag, Javascript and CSS transforms. That IE 9 will not only support the Canvas tag but do it through hardware acceleration is great news for HTML5.

Like all of the graphics in IE9, canvas is hardware accelerated through Windows and the GPU. Hardware accelerated canvas support in IE9 illustrates the power of native HTML5 in a browser. We’ve rebuilt the browser to use the power of your whole PC to browse the web. These extensive changes to IE9 mean websites can now take advantage of all the hardware innovation in the PC industry.

Jun/10

23

Petition: ACTA ‘threatens’ Public Interest.

Petition: ACTA ‘threatens’ Public Interests http://bit.ly/a8EeuV

ACTA is a “trade negotiation” supposedly about trade mark protection, but is actually intended to force even more restrictive copyright on all signatories, that will eventually be used to become law. Given that all the evidence points to a loose copyright being best for society, this is very bad news. That it’s being negotiated in secret, with direct input by “big copyright” (ie MPAA, RIAA and their sister organizations internationally) one could hardly think it’s going to be in the best interests of society.

About 650 people, including 11 members of the European Union Parliament and about 90 intellectual property (IP) professors, have signed a document saying an international IP enforcement agreement being negotiated by the U.S. and 36 other countries “threatens numerous public interests.”

After I posted that last reference to Boing Boing’s iPhone photo and video examples I read the very last line:

Video is saved and exported as h.264 QuickTime, and you can email, MMS, or publish to YouTube right from the iPhone. Editing on the device is possible with iMovie for iPhone ($5 in the Apple App store).

So, iMovie on iPhone can edit H.264 QuickTime Files but Final Cut Pro has to transcode to ProRes? What’s up with that?

Now there’s a lot of good reasons to transcode to ProRes (or DNxHD even with AMA for H.264 QT files) but surely if the underpowered processor in an iPhone (relative to any desktop or laptop) can do it, why not a fully blown 8 core Mac?

Jun/10

23

iPhone 4 video camera “outperforms”

iPhone 4 video camera “outperforms other smartphones and ultra-mobile devices” http://bit.ly/bpIQib

That’s good news as I’m finally going to get an iPhone. Just never seemed the right time or device until now.

There’s some video and nice still examples at Boing Boing.

You can see the difference, but the verdict in short form is this: iPhone 4 outperforms other smartphones and handheld ultra-mobile digital video camcorders, and I’ve tried nearly all of ’em for web video production while on the road. When it comes to video recording in a smartphone (and in “Flip” class devices), iPhone 4 is the one to beat.

Jun/10

23

YouTube wins copyright case over Viacom

YouTube wins copyright case over Viacom http://tcrn.ch/aAOKqE

While i had expected Google/YouTube to prevail because the DMCA “Safe Harbor” provisions protect YouTube, I hadn’t expected a Judge to understand well enough to send the case to summary judgement before trial: no trial necessary this is really obvious.

TechCrunch summarizes well:

The fact that the judge granted YouTube’s summary motion to dismiss the case sends a clear message to media companies: live by the Millium Copyright Act, Die by the Millenium Copyright Act. The “safe harbor” provision in that Act is what protects YouTube and other Websites from being sued for the copyright infringement of their users as long as they take down infringing material.

Of course the fact that Viacom was uploading content that other parts of Viacom were having pulled down shows that not ever Viacom knows what is infringing and what is there deliberately on YouTube. And yet they expected Google to magically work it out. Even content not uploaded by Viacom could still be Fair Use and there’s no way to know that except to sort it out in the Courts.

And that’s why the Safe Harbor provisions were put in place: as long as the hosting site does not contribute directly to the infringement (nor knows about it precisely) then it’s not the hosting site’s problem.

Techdirt’s take: Huge Victory: Court rules for YouTube Against Viacom.

Jun/10

23

Audition officially coming to the Mac

Audition officially coming to the Mac http://bit.ly/cOHThO

It seems that Adobe’s move back to the Mac with it’s CS video and audio apps has gone well, since they now plan to bring Audition – Soundbooth’s big brother – to the Mac. I guess that Intel Inside helps keep things compatible!

Earlier this month, video showed the software running on a Mac, but without any apparent acknowledgment from the developer. The arrival of Audition could be important, as it will compete in some respects with other professional audio production tools, such as AVID’s Pro Tools and Apple’s Logic. Adobe will try to carve out a niche in broadcast and post-production work, a representative says.

Audition – originally Cool Edit – is highly regarded and should be a good addition to the creative arsenal for Mac users.

Jun/10

23

Why Ad Agencies are making a mistake with Flash.

Why Ad Agencies are making a mistake with Flash http://bit.ly/9ie1JV

The use of Flash ads could be the thing that prevents the message:

Many advertising agencies are hung up on having a fun, flashy, aesthetically appealing website that may actually end up working against them. With Adobe Flash struggling to update and revamp their service, the Flash can be the very thing that buries your potential website’s audience reach, traffic and search engine optimization tactics.

And btw, the web is only surfable if you block Flash (and ads in general). Otherwise my eyes bleed!

June 2010
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