Why Ad Agencies are making a mistake with Flash http://bit.ly/9ie1JV
The use of Flash ads could be the thing that prevents the message:
Many advertising agencies are hung up on having a fun, flashy, aesthetically appealing website that may actually end up working against them. With Adobe Flash struggling to update and revamp their service, the Flash can be the very thing that buries your potential website’s audience reach, traffic and search engine optimization tactics.
And btw, the web is only surfable if you block Flash (and ads in general). Otherwise my eyes bleed!